the whole package

I've been guilty of judging a book by it's cover and now that companies are developing more beautiful packaging then ever to beat the competition, it's hard not to. When starting a small business packaging is almost as important as the product itself. See some of my favorite newer companies simple packaging designs that make a big impact on people's small everyday decisions, on whether to buy or not to buy.
eight thirty, iced coffee

tokyo milk, la vie la mort shea butter handcream

greek extra virgin olive oil, my olive tree

rose geranium bath soak, steven alan

stitch design co.

cider, tempt

barrel fisherman salt, anthropologie
shea butter, sweetpetula